I worked on creating the brand identity and packaging design for the new brand development of Coskin Leaders, a cosmetic brand widely known as “The Fact.”
While preparing the branding proposal, I established concept and story classification criteria to enhance the client’s understanding.
The proposal also included suggestions for the design direction aligned with the story concept.
The main story concepts were categorized step by step based on expandability, intuitiveness, keywords, visuals, target audience, and identity elements.
Mood boards were used to facilitate the client’s decision-making process. Based on this, the GROI LAB brand was later developed.
*We work for the success of our clients. Some mosaic may be included due to the nature of the data.